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New Thought · 1862-1932

The Secret of Mental Magic

William Walker Atkinson

Atkinson's theory of 'Mental Induction' - the idea that a focused mental state can induce a similar state in another mind, as a magnet induces magnetism in steel. He identifies Desire and Will as the twin engines of this influence and introduces the 'Mental Dynamo': a self-replenishing source of internal energy that keeps a person unaffected by negative external suggestion while projecting their own influence outward. The Mental Dynamo is the 1907 equivalent of the NLP Circle of Excellence.

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