Dream Align Rewire

New Thought · 1862-1932

The Psychology of Salesmanship

William Walker Atkinson

Atkinson applies his mental science to the psychology of influence and persuasion. He covers the mechanisms of suggestion, attention, desire, and decision - the same variables that modern behavioural economics and sales psychology study. Useful for anyone in business who wants to understand the original framework behind ideas they may know from modern sources.

Go deeper

Apply The Psychology of Salesmanship with DAR

Join the list for free reading editions and practice resources as each classic launches.

Get free reading editions and weekly practice notes as new classics launch.

Join the list →