New Thought · 1883-1970
Think and Grow Rich
Hill's condensed masterwork, distilling his success philosophy into thirteen principles of achievement. One of the best-selling books ever published - and now in the public domain, having entered PD when the copyright was not renewed in 1965. The original 1937 edition is recommended over modern revisions, many of which altered his original autosuggestion and transmutation chapters.
What Hill Got Right
Why Think and Grow Rich still matters
Hill's Definite Chief Aim is a precise early description of how your brain's attention filter works. Once a specific, emotionally charged goal is written and repeatedly reviewed, the brain's master sensory filter - which processes millions of bits of information per second and surfaces only those that match the mind's dominant impressions - begins scanning the environment for information, people, and opportunities relevant to it. This is why people who write specific goals consistently outperform those who do not: they have literally changed the filter settings of the brain's relevance-detection system. Hill described this mechanism in motivational language in 1937; neuroscience confirmed the anatomy decades later.
Autosuggestion - repeated, emotionalised affirmation in a receptive state - is the earliest systematic description of self-directed neuroplasticity in the popular literature. Hill's instruction to read the written desire statement aloud with feeling, twice daily, works because consistent co-activation of the emotional and verbal systems strengthens the associated neural pathway over time. The high failure rate among practitioners does not invalidate the mechanism - it points to a missing prerequisite that Hill never articulated. When the body is in a stressed, fearful state, your deeper brain overrides the verbal instruction every time. Hill was right about the tool; he was incomplete about the preconditions.
The Mastermind Alliance is the most sociologically sophisticated concept in Think and Grow Rich and the one most consistently validated by subsequent research. A group of aligned minds in a psychologically safe environment produces measurably better creative output, emotional regulation, and decision quality than individuals working alone. This is not mystical - it is social co-regulation: aligned people who feel safe together literally settle each other's bodies, reducing baseline stress and elevating clear thinking for every member. Hill described 'the third mind created by two minds working in perfect harmony' - a metaphorical description of what social neuroscience now measures as neural synchrony between people.
The Persistence chapter is the most practically useful section of the book and the one that most directly anticipates modern research on grit, self-efficacy, and growth mindset. Hill's observation that most people fail not at the beginning but just before the breakthrough - and that this final resistance is the surest sign that success is near - describes the J-curve of skill acquisition and habit consolidation confirmed across hundreds of subsequent studies. Persistence in Hill's framework is not stubbornness but an identity-level decision that setbacks are information rather than evidence of permanent incapacity.
Historical Context
How Think and Grow Rich came to be written
Think and Grow Rich was published in 1937, in the final years of the Great Depression - an era of mass unemployment, bank failures, and widespread loss of faith in American institutions. Hill's target reader was not the comfortably established businessman but the person who had lost everything and needed to believe that a personal path to recovery was possible regardless of external conditions. His central argument - that the Depression had created fortunes for those who understood that opportunity is an inner state - was not comfortable, but it was psychologically useful for its historical moment. The book sold over 700,000 copies in its first year.
The founding story of Hill's philosophy - a 1908 meeting with Andrew Carnegie that led to a twenty-year research project interviewing five hundred successful people - has been thoroughly disputed. Carnegie's own biographers found no record of any contact between the two men. This matters not as a reason to dismiss the tools but as essential context for reading them critically. Hill was a practised persuader who understood that a compelling origin story multiplied the authority of his teachings. The Carnegie story is an application of his own autosuggestion principle: assert it with sufficient conviction and people accept it as real. The tools are real; the biography is constructed.
The Law of Success (1928) is the original text from which Think and Grow Rich was condensed. Hill's publishers requested a single volume accessible to a Depression-era audience desperate for immediate guidance. The condensation required removing the practical exercises, the detailed instructions, and much of the biographical case material - which is why The Law of Success remains the more practically useful text for serious students. Both are now in the public domain: The Law of Success due to copyright non-renewal in 1956, Think and Grow Rich due to non-renewal in 1965. Hill's personal history is also worth knowing honestly: his career included multiple documented cases of fraud, embezzlement, fabricated credentials, and a late association with a cult. The tools survive the man. Evaluate them by whether they produce results, not by whether their creator was trustworthy.
Core Principles
The 6 core principles of Think and Grow Rich
Definite Chief Aim (RAS programming)
A written, specific, emotionally charged statement of exactly what you intend to achieve and by when. Its function is to programme your brain's attention filter: once the filter is set with a precise target, the brain surfaces relevant opportunities, resources, and connections that were always present but previously invisible. Vague aspirations produce vague results because they programme a vague filter. Specific written goals produce specific results because they narrow the aperture to something the brain can actually scan for.
Burning desire as the direction-setter, not the continuous state
Burning desire is a high-energy, fired-up state that provides direction, motivation, and the energy for outward action. Its misapplication is treating it as a state to be maintained continuously - which produces exhaustion and eventual burnout rather than results. The correct application is to use burning desire to orient and motivate action, then drop into a calm, settled state for integration and receiving. Hill's burning desire and Goddard's wish fulfilled are not competing philosophies - they are the two alternating phases of a single cycle.
Autosuggestion with somatic safety as the prerequisite
Repeated, emotionalised affirmation in a calm receptive state drives self-directed neuroplasticity - but only when the body is not in a stressed or fearful state. Applied from a state of financial anxiety or fear, autosuggestion amplifies the anxiety rather than the stated desire because the subconscious encodes the dominant felt state, not the verbal instruction. Helping your body feel calm must come first: reach a genuine settled state through breathing or grounding before introducing any new suggestion.
The Mastermind as social co-regulation
Two or more aligned minds in a safe, harmonious relationship produce cognitive and creative outputs that neither can produce alone. When people feel genuinely safe together, they settle each other's bodies - reducing baseline stress and elevating clear thinking for every member. The quality of the safety and alignment within the group matters more than the status or prestige of its members.
Persistence as an identity decision
The difference between those who succeed and those who fail is rarely ability - it is an identity-level decision not to quit before the breakthrough. This is what Dweck later called growth mindset and Duckworth called grit: the internal model in which setbacks are information rather than evidence of permanent incapacity. Changing this model requires changing the self-concept, not increasing effort. Effort applied from a fixed-failure self-concept is effort in service of the original old story holding you back.
Sexual transmutation as sympathetic energy redirection
Raw physical energy, instead of being released immediately or suppressed (which creates body tension), is consciously redirected into creative and intellectual focus. The physiological energy state associated with sexual drive is identical to the energy state required for intense creative work - both involve high physical activation. Hill's instruction to redirect rather than release or suppress is a physical energy management technique with genuine neurological validity, and entirely separate from any requirement for celibacy or asceticism.
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Questions Answered
Questions about Think and Grow Rich
What is the 'Definite Chief Aim' and how do I find mine?+
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Did Napoleon Hill actually meet Andrew Carnegie?+
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